Because kibble was never meant to be forever.
Let’s talk about the elephant in the dog bowl: kibble.
Back in the 1920s, when the first commercial dog food hit the market, it was marketed as a convenience luxury. People were excited to move away from table scraps and feeding dogs what the family ate. But what started as innovation turned into an industry built on ultra-processing, shelf-stable filler, and mass production.
Kibble has become the norm—but “normal” now means obese, itchy, gassy, sluggish pets with shortened lifespans. Over 50% of American dogs are overweight, and the leading causes of illness and early death in pets today are linked to poor nutrition.
It doesn’t have to be this way.
Fresh food isn’t a trend—it’s a return to what nature intended:
💡 Real meat. Real veggies. Real nutrition.
No fillers. No by-products. No garbage.
At Taylor‑Made K9 Nutrition, we’re solving pet obesity at the root by giving your dog the fuel they were built to thrive on. Our meals are designed to support:
We love our pets. But we’ve been lied to.
Kibble isn’t “complete and balanced”—it’s cheap to produce, easy to ship, and profitable. That doesn’t make it right.
Feeding fresh is a commitment—but the return is years of joy, vitality, and movement. Our founder Chris made that commitment with Phina. She lived 15 incredible years because of it. Now we’re giving that same gift to your pup.
